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Dealership strategy, BDC tactics & sales insights from 20+ years on the floor
A low CSI score costs dealers incentive money, allocation, and franchise standing. Proactive courtesy calls after every sale and service visit fix the problem before the survey ever arrives.
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CSI calls protect your survey score, but that’s only half their value. Here’s how the same call builds service retention, referrals and the customer’s next purchase.
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The follow-up call to an unsold showroom customer can bring back a deal the floor wrote off. Here’s when to call, how to open, and how to handle the most common objections.
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Lease customers are your most predictable future sales, and they are also the easiest to lose. Here’s when to call, what to say and how to spot lease equity.
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In-house teams give you control. Outsourced teams give you consistency. Here’s how to compare the real cost of each, and why many franchise stores land on a hybrid model.
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Calls and appointments don’t prove ROI. Here are the 7 metrics, from contact rate to gross profit, that connect program activity to actual dealership revenue.
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A full appointment board means nothing if nobody walks through the door. Here’s why no-shows happen and how to set qualified appointments that actually arrive.
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Your service lane is already full of vehicles you may want to own. Here’s how to work the acquisition opportunity hiding in your existing service drive and CRM data.
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The best Service-to-Sales process starts with the customer’s existing relationship, not a pitch. Here’s how to identify the right service customers and start the right conversation.
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Automation identifies equity positions, fires alerts, and marks tasks complete. None of that sells a car. Here’s what actually converts service traffic into revenue.
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Turn your service lane into your highest-ROI sales channel using the customer data you already have.
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A low CSI score costs dealers incentive money, allocation, and franchise standing. Proactive courtesy calls after every sale and service visit fix the problem before it reaches the survey.
Read More →
Your CRM holds ending leases, high-equity trades, and loyal customers who have never been contacted about upgrading. Database mining works that data every day and turns it into booked appointments.
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Most dealerships follow up with fewer than 30% of unsold visitors. A structured BDC follow-up program recovers those deals and adds 20 to 30 incremental units per month.
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