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Automotive Sales & Service Specialist. 20+ Years. 47+ Dealers. Nationwide.
Founder · Automotive Sales & Service Specialist
Barry Farber is the founder of BF Promotions, an outsourced automotive BDC and appointment-setting service used by 47+ franchise dealerships nationwide. He has 8 years of dealership sales, finance, and management experience, and 15+ years running BF Promotions programs for franchise dealers across the United States. His programs deliver 20 to 30+ incremental vehicle sales per month with zero additional ad spend.
Barry Farber doesn't come from the marketing side of the automotive business, he comes from the floor. With 8 years on the floor in sales, finance, and dealership management, and 15+ years running BF Promotions programs for franchise dealers nationwide, Barry knows exactly what it takes to close a deal, handle an objection, and turn a hesitant prospect into a signed buyer.
That experience is what makes his program different. Barry isn't guessing at what works inside a dealership - he's lived it, managed it, and built a proven system around it over 20+ years across the automotive industry.
“Every unsold walk-in is a deal waiting to happen. I call every customer personally - I ask how their experience was, and I find a way to make it work. That's what I've always done.”
- Barry Farber, Founder of BF PromotionsFor the sales side, Barry and his team bring unsold customers back into the store. Barry personally calls every customer who didn't purchase, reviews their experience, and finds a solution that makes a deal possible, using the data the dealership already has. No new software. No complicated setup.
Barry creates deals by digging into the current pipeline inside your CRM. He makes sure management gets involved early so your store never misses business that's right in front of them. He increases both sales volume and the customer service experience, because the two go hand in hand.
Barry's Service to Sales program is where the real hidden revenue lives. By working your service lane, Barry identifies customers who are ready to trade - loyal customers already in your database, already trusting your brand. These are deals your sales team is sitting on every single day without knowing it.
Unlike leads from third-party vendors or auction finds, these are real relationships with real buying intent. Barry finds them, contacts them, and delivers them to your showroom floor as booked appointments.
Barry reviews the customer's dealership experience on every call - building trust, protecting your reputation, and turning an unsatisfied prospect into a loyal buyer. He has sales, finance, and management experience, so he knows exactly how to frame a deal that works for the customer and the store. Management gets looped in early. Nothing falls through the cracks.
Barry's programs consistently improve Customer Satisfaction Index scores across both sales and service. The reason is structural: BF Promotions contacts every customer after their purchase or service visit, reviewing the experience personally before manufacturer surveys ever arrive. That proactive outreach catches dissatisfied customers early, gives the dealership a chance to make things right, and turns what would have been a negative survey into a resolved experience.
Dealers who implement BF Promotions' CSI follow-up protocol see fewer negative survey responses, better OEM incentive eligibility, and stronger franchise standings. More importantly, customers feel valued. A person calling to check on their experience after a service visit is the kind of touch most dealerships never make, and customers remember it when the next vehicle purchase comes around.
Higher CSI scores also feed directly into inventory allocation, rate holds, and manufacturer support programs. Barry understands that customer satisfaction isn't a soft metric. For franchise dealers, it has a direct dollar value, and his programs protect it.