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Automotive Sales & Service Specialist — 20+ Years. 47+ Dealers. Nationwide.
Founder · Automotive Sales & Service Specialist
Barry Farber doesn't come from the marketing side of the automotive business, he comes from the floor. With 8 years of hands-on experience in sales, finance, and dealership management, Barry knows exactly what it takes to close a deal, handle an objection, and turn a hesitant prospect into a signed buyer.
That experience is what makes his program different. Barry isn't guessing at what works inside a dealership - he's lived it, managed it, and built a proven system around it over the past 20+ years.
“Every unsold walk-in is a deal waiting to happen. I call every customer personally - I ask how their experience was, and I find a way to make it work. That's what I've always done.”
- Barry Farber, Founder of BF PromotionsFor the sales side, Barry and his team bring unsold customers back into the store. Barry personally calls every customer who didn't purchase, reviews their experience, and finds a solution that makes a deal possible, using the data the dealership already has. No new software. No complicated setup.
Barry creates deals by digging into the current pipeline inside your CRM. He makes sure management gets involved early so your store never misses business that's right in front of them. He increases both sales volume and the customer service experience, because the two go hand in hand.
Barry's Service to Sales program is where the real hidden revenue lives. By working your service lane, Barry identifies customers who are ready to trade - loyal customers already in your database, already trusting your brand. These are deals your sales team is sitting on every single day without knowing it.
Unlike leads from third-party vendors or auction finds, these are real relationships with real buying intent. Barry finds them, contacts them, and delivers them to your showroom floor as booked appointments.
Barry reviews the customer's dealership experience on every call - building trust, protecting your reputation, and turning an unsatisfied prospect into a loyal buyer. He has sales, finance, and management experience, so he knows exactly how to frame a deal that works for the customer and the store. Management gets looped in early. Nothing falls through the cracks.